VML enables video to converge with real-time connected data. Instantly generate interactive and personalised video on each user's device at the precise moment of viewing.
An engaging, seamless, interactive experience for connecting people, business and media.
Currently video is a one-way, passive form of viewing. Discover the new way for viewers to interact and take action with VML experiences.
Utilise your data and the power of VML to create personalised, contextualised and interactive content in real time. Create and distribute video instantly at any scale to an unlimited number of viewers. Revolutionise engagement, forge meaningful connections and drive conversions.Learn More
Transform how your organisation creates, manages and distributes video. Built for today’s communication challenges, this enterprise level technology mirrors your own security and sign-off protocols. All your video assets are now dynamic, securely stored, fully compliant and always on-brand.Find out moreLearn More
To achieve personalisation, current video software creates and stores an individual variation for every viewer which is costly, inefficient and harmful to the environment.
With VML’s unique real-time capability, video can become personalised to an infinite number of viewers in seconds eliminating production and storage costs as well as any environmental concerns.
Unlike our competitors, there is no increase in cost, time or environmental impact whether you’re creating a campaign for 10 recipients or 1 billion. See how VML compares to current video personalisation providers:
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Maximise engagement with individuals, clients and audiences. For the first time, viewers can respond to content in real-time. This all-in-one video experience is uniquely enhanced with interactive clickable links, calls to action and purchase capabilities.
Rich video analytics created by the VML player not only help inform campaign performance, it also enables video to self update and optimise for each audience segment, geographic region or specific customer. This is real-time, data driven programmatic video, always ensuring the most engaging video is distributed to each individual viewer.
Uniquely, VML video only exists at the exact moment of viewing.
This world first capability means that data in video is never stored and disappears as soon as the viewer stops watching.
VML is fully compliant across all main privacy legislation including GDPR, CCPA and HIPAA.
All of your data can now be used in total confidence, opening completely new ways to connect and engage your audiences.
VML Technology is an ISO 27001 certified company.
In the old days, if you were speaking at a conference, you would hire a video production company to produce your speech. Some time later, at significant cost, following internal review and approval, you would have a publishable product. Now your marketing department, using VML, films you speaking, edits as soon as you sit down, adds the text there and then, and within minutes posts to your CMO or Head of Compliance for approval. My team at UK Finance loved it!