Disruptive Video
Technology

Create personalised video content to optimise engagement in a creative, secure, and data-driven way.

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Video
Markup
Language

VML enables video to converge with real-time connected data, instantly generating interactive and personalised video on each user's device at the precise moment of viewing.

Sharpen your content by providing an engaging, seamless, user-oriented experience for connecting people, business, and media.

The Future of Digital Media

Currently video is a one-way, passive form of viewing. Discover the new way for viewers to interact and take action with VML.

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Real-time Personalisation

Use your data to generate infinite personalised videos which can automate to the language and location of viewers. Video can update instantly on the device as the data changes.
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Interactivity

Create interactive video viewing experiences with clickable CTAs optimised for instant feedback and conversions e.g. Live polling, surveys, add to cart, sign up. Enable Live A/B Testing which automatically adapts video.
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Security & Storage

VML experiences only exist at the time of viewing,  ensuring complete data segregation. Remove the overhead of centrally creating and storing each individual video all within an end-to-end encrypted platform.
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Speed & Control
The world's fastest & most cost effective way to produce and manage on brand personalised content. A complete digital review and audit trail of each video always keeps you in control.

VML Player

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Using the power of VML, your data will be used to create personalised, contextualised, and interactive video content in real time designed to increase engagement, security, and enhance overall viewing experience.

Create and distribute video instantly at any scale to an unlimited number of viewers to create impactful content, forge meaningful connections, and drive conversations.

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VML Platform

Transform and streamline how your organisation creates, manages, and distributes interactive video.

With the wealth of content online, today’s communication challenges are overwhelming.

This enterprise level technology was build to mirror your own security and sign-off protocols.

All your video assets are now dynamic, securely stored, fully compliant, and consistently on-brand.

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Scalable & Sustainable Video

To maximise personalisation and interactivity, current video software creates and stores an individual variation of each video for every viewer. This is costly, inefficient, and harmful to the environment.

With VML’s unique real-time capability, video can become personalised to an infinite number of viewers in seconds, eliminating production and storage costs alongside any environmental concerns.

Try our Campaign Calculator

Unlike our competitors, there is no increase in cost, time or environmental impact—whether you’re creating a campaign for 10 recipients, or 1 billion.

See how VML compares to current video personalisation providers:

NUMBER OF CAMPAIGNS
Competition
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COST TO CREATE

£00,00

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TIME TO CREATE

0

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Storage used

0

VML Video

COST TO CREATE

£0,00

Time TO CREATE

30ms

Storage used

30mb

Revolutionising Engagement

Maximise engagement with individuals, clients, and audiences.

For the first time, viewers can respond to content in real-time. This all-in-one video experience is uniquely enhanced with interactive clickable links, calls to action, and purchase capabilities.

Infinite Personalised Campaign Variations

The rich video analytics created by the VML player not only help inform campaign performance, they also enable video to self update and be optimised for each audience segment, geographic region, or specific customer.  

This is real-time, data-driven, programmatic video guarantees that the most engaging video is distributed to each individual viewer.

Redefining Data Privacy

VML's distinctive technology enables videos to exist only at the exact moment of viewing.

This unprecedented capability means that data used in the video is never stored, and disappears as soon as the viewer stops watching.

Compliant

VML is fully compliant across all major privacy legislation including GDPR, CCPA, and HIPAA.

Secure

With VML, all of your data is used in total confidence.

This opens a wealth of new, innovative, and effective ways to connect and engage your audiences.

VML Technology is an ISO 27001 certified company.

What our customers say

VML has identified a genuine problem and is solving it with a unique product, powered by the latest technology. The team’s drive to continuously explore its application and evolve it, offers huge potential. It opens new opportunities for video engagement both now and in the future.

PWC customer logo

In the old days, if you were speaking at a conference, you would hire a video production company to produce your speech. Some time later, at significant cost, following internal review and approval, you would have a publishable product. Now your marketing department, using VML, films you speaking, edits as soon as you sit down, adds the text there and then, and within minutes posts to your CMO or Head of Compliance for approval. My team at UK Finance loved it!

UK Finance logo

Key benefits are flexibility, being able to create content where we want and when we want, and cost effectiveness. It is very easy to use and very intuitive. It has been a really effective communication tool.

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