The Magic of Christmas, as told by iconic advertisements, images, and messaging
Insights

December 24, 2021

The Magic of Christmas, as told by iconic advertisements, images, and messaging

Whilst Christmas is a time for maintaining the well-loved traditions of celebration and giving, it is also a time when marketing and advertising snowballs with festive imagery, storytelling, and music.

Data Driven Engagement in a Privacy First World
Insights

December 22, 2021

Data Driven Engagement in a Privacy First World

Organisations who focus on their First Party Data and explore new ways on how it’s used, will be the winners in the new online era. User Privacy is the preeminent factor and whilst the changes have gained recent pace and prominence, it is all part of the bigger picture of realigning privacy control back into the hands of the individual.

Digital Media & How Individuals Can Contribute to Sustainable Change
Insights

December 17, 2021

Digital Media & How Individuals Can Contribute to Sustainable Change

As the 26th United Nations Climate Change Conference (COP26) comes to a close, it is difficult not to feel overwhelmed by the mass amounts of information and news stemming from it. While it may feel like climate change is only able to be tackled by governments, corporations, and other powerful sources, there are things we can do as individuals to reduce our carbon footprint.

The Intersection of Digital Communications and Climate Change
Insights

November 14, 2021

The Intersection of Digital Communications and Climate Change

At VML we identified the need to take a new approach and built a Player technology which enables data-driven, personalised video to be both scalable and sustainable. #COP26 has brought into sharp focus the immediate global collective action that must be taken to address the climate crisis, including the role technology has to play.