December 14, 2021
With the continuous drive towards digitisation, more and more people are doing their Christmas shopping online, creating new opportunities and challenges for brands to connect with shoppers in this evolving landscape. From new omnichannel models to elevated in-store experiences, despite the inevitable challenges, businesses are adapting to this reality in innovative and effective ways.
December 24, 2021
Whilst Christmas is a time for maintaining the well-loved traditions of celebration and giving, it is also a time when marketing and advertising snowballs with festive imagery, storytelling, and music.
December 22, 2021
Organisations who focus on their First Party Data and explore new ways on how it’s used, will be the winners in the new online era. User Privacy is the preeminent factor and whilst the changes have gained recent pace and prominence, it is all part of the bigger picture of realigning privacy control back into the hands of the individual.
December 17, 2021
As the 26th United Nations Climate Change Conference (COP26) comes to a close, it is difficult not to feel overwhelmed by the mass amounts of information and news stemming from it. While it may feel like climate change is only able to be tackled by governments, corporations, and other powerful sources, there are things we can do as individuals to reduce our carbon footprint.
November 14, 2021
At VML we identified the need to take a new approach and built a Player technology which enables data-driven, personalised video to be both scalable and sustainable. #COP26 has brought into sharp focus the immediate global collective action that must be taken to address the climate crisis, including the role technology has to play.