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Insights

Insights

December 24, 2021

The Magic of Christmas, as told by iconic advertisements, images, and messaging

Whilst Christmas is a time for maintaining the well-loved traditions of celebration and giving, it is also a time when marketing and advertising snowballs with festive imagery, storytelling, and music.

Insights

December 22, 2021

Data Driven Engagement in a Privacy First World

Organisations who focus on their First Party Data and explore new ways on how it’s used, will be the winners in the new online era. User Privacy is the preeminent factor and whilst the changes have gained recent pace and prominence, it is all part of the bigger picture of realigning privacy control back into the hands of the individual.

Insights

December 14, 2021

Christmas & the Evolution of the Retail Experience

With the continuous drive towards digitisation, more and more people are doing their Christmas shopping online, creating new opportunities and challenges for brands to connect with shoppers in this evolving landscape. From new omnichannel models to elevated in-store experiences, despite the inevitable challenges, businesses are adapting to this reality in innovative and effective ways.

Insights

December 17, 2021

Digital Media & How Individuals Can Contribute to Sustainable Change

As the 26th United Nations Climate Change Conference (COP26) comes to a close, it is difficult not to feel overwhelmed by the mass amounts of information and news stemming from it. While it may feel like climate change is only able to be tackled by governments, corporations, and other powerful sources, there are things we can do as individuals to reduce our carbon footprint.

Insights

November 14, 2021

The Intersection of Digital Communications and Climate Change

At VML we identified the need to take a new approach and built a Player technology which enables data-driven, personalised video to be both scalable and sustainable. #COP26 has brought into sharp focus the immediate global collective action that must be taken to address the climate crisis, including the role technology has to play.

Insights

December 17, 2021

Redesigned iPad Editing

We’re continuously building new capabilities on your VML Platform and Apps to enable even better editing, branding, management, and distribution of video. This month we are pleased to announce the introduction of a new iPad Editing Suite!

Insights

November 11, 2021

The Top 10 Types of Video in 2021

It’s no secret that video marketing has become a must-have for businesses of all varieties. Current trends show that video marketing is fast becoming the dominant player in digital marketing and is essential for any business that wants to grow. We looked at top 10 types of videos you can use to help your business.

Insights

November 11, 2021

World Earth Day: Technology's Environmental Problem

We’re all aware of the environmental considerations of household recycling, or choosing a low emission car but how much thought is given to the technology habits which are now interwoven in our everyday life, either at work or at play? This Earth Day we examine the technology's industry's impact on the environment.