Insights

Data Privacy is crucial to customer engagement and business success. The philosophy around use of data has evolved into a more complex exchange in which personal information is increasingly being seen as 'traded' by the individual to 'trusted' brands for enhanced experiences, rewards, and services.

Today marks what former United States President Ronald Reagan deemed “Inventors’ Day” in 1983. At VML, our entire ethos is built upon a continuous drive to build new ways to deliver and experience video. Our own invention is a completely new form of video technology, enabling data and video to converge in real time as the viewer watches. It creates data driven, personalised, interactive, yet ful

Whilst Christmas is a time for maintaining the well-loved traditions of celebration and giving, it is also a time when marketing and advertising snowballs with festive imagery, storytelling, and music.

Organisations who focus on their First Party Data and explore new ways on how it’s used, will be the winners in the new online era. User Privacy is the preeminent factor and whilst the changes have gained recent pace and prominence, it is all part of the bigger picture of realigning privacy control back into the hands of the individual.

With the continuous drive towards digitisation, more and more people are doing their Christmas shopping online, creating new opportunities and challenges for brands to connect with shoppers in this evolving landscape. From new omnichannel models to elevated in-store experiences, despite the inevitable challenges, businesses are adapting to this reality in innovative and effective ways.

At VML we identified the need to take a new approach and built a Player technology which enables data-driven, personalised video to be both scalable and sustainable. #COP26 has brought into sharp focus the immediate global collective action that must be taken to address the climate crisis, including the role technology has to play.

We’re continuously building new capabilities on your VML Platform and Apps to enable even better editing, branding, management, and distribution of video. This month we are pleased to announce the introduction of a new iPad Editing Suite!

It’s no secret that video marketing has become a must-have for businesses of all varieties. Current trends show that video marketing is fast becoming the dominant player in digital marketing and is essential for any business that wants to grow. We looked at top 10 types of videos you can use to help your business.

We’re all aware of the environmental considerations of household recycling, or choosing a low emission car but how much thought is given to the technology habits which are now interwoven in our everyday life, either at work or at play? This Earth Day we examine the technology's industry's impact on the environment.